About Us

Our Vision & Mission

Dale & Cecil was founded in 2015. It is widely accepted that the prevalence of food allergy & intolerance has been increasing in recent decades. The Centers for Disease Control Prevention report that between 1997 and 2011, food allergy prevalence among children has increased by 50%. (4)

According to statistics from the United States, approximately 15 million people, including 5.9 million children under the age of 18 suffer from food allergies. That’s 1 in 13 children, or roughly 2 in every classroom, at the same time about 30 percent of children with food allergies are allergic to more than one food. (1,2,3) 

The name “Dale & Cecil” was inspired by the founder of Dale & Cecil’s very own two children – Daniel & Cecil. Unfortunately, Cecil was discovered to be severely allergic to few of the major allergens including dairy, soy, & nuts. Seeing a cute and smart girl like Cecil suffers from food allergies has inspired her father to use his expertise to formulate a natural yet highly nutritious beverage as a replacement for milk.

MIWAKO® , an original formula by the founder of Dale & Cecil that is natural, yummy, and has no added lactose, dairy, soy, and gluten. With raw materials imported from several countries such as France and Belgium, MIWAKO®  was starting to gain popularity throughout Malaysia.

Today, MIWAKO®  can be seen throughout Malaysia including numerous Organic Health Stores, Pharmacies, Baby Shops, and Hypermarkets. 

Our mission with Dale & Cecil has not and will not change, as it has been deeply ingrained in our culture.

Our Vision & MIssion

Mission: "We aim to provide families a healthier and happier way of life at the same time create a closer family bond through Dale & Cecil’s brand and community"

Vision:  "To make the world more loving, healthier, warmer, and overall a better place"

References:

  1. Jackson KD, Howie LD, Akinbami LJ. Trends in allergic conditions among children: United States, 1997-2011. NCHS data brief, no 121. Hyattsville, MD: National Center for Health Statistics. 2013. Retrieved from http://www.cdc.gov/nchs/products/databriefs/db121.htm.
  2. National Institute of Allergy and Infectious Diseases, National Institutes of Health. Report of the NIH Expert Panel on Food Allergy Research. 2006.
  3. United States Census Bureau Quick Facts (2015 estimates).
  4. Gupta RS, Springston MR, Warrier BS, Rajesh K, Pongracic J, Holl JL. The prevalence, severity, and distribution of childhood food allergy in the United States. Pediatrics 2011; 128(1):e9-17.

Get to know our products

Get to know our range of products which are allergy friendly & support your child’s emotion and cognitive development.