Our Vision & Mission
Dale & Cecil was founded in 2015. It is widely accepted that the prevalence of food allergy & intolerance has been increasing in recent decades. The Centers for Disease Control Prevention report that between 1997 and 2011, food allergy prevalence among children has increased by 50%. (4)
According to statistics from the United States, approximately 15 million people, including 5.9 million children under the age of 18 suffer from food allergies. That’s 1 in 13 children, or roughly 2 in every classroom, at the same time about 30 percent of children with food allergies are allergic to more than one food. (1,2,3)
The name “Dale & Cecil” was inspired by the founder of Dale & Cecil’s very own two children – Daniel & Cecil. Unfortunately, Cecil was discovered to be severely allergic to few of the major allergens including dairy, soy, & nuts. Seeing a cute and smart girl like Cecil suffers from food allergies has inspired her father to use his expertise to formulate a hypoallergenic, natural yet highly nutritious beverage as a replacement of milk.
MIWA – Yes you read it right, MIWAKO® was originally known as MIWA – an original formula by the founder of Dale & Cecil, that is natural, safe and yummy, do not contain any traces of the major allergens, and thus it is said to be hypoallergenic. With raw materials imported from several countries such as France and Belgium, MIWA was starting to gain popularity throughout Malaysia.
2018, 3 Years after the launching of MIWA, the founder of Dale & Cecil has sought for a better source of raw materials – specifically Quinoa, Millet, Brown Rice & GABA. Since this new source of grains and GABA with a much better solubility and of course a much better taste profile，he has finally renamed his creation and trademarked it as MIWAKO® .
Today, MIWAKO® can be seen throughout Malaysia including numerous Organic Health Stores, Pharmacies, Baby Shops, and Hypermarkets.
Our mission with Dale & Cecil has not and will not change, as it has been deeply ingrained in our culture.
" Safe, natural & nutritious baby grade products for everyone, because everyone deserves one. "
- Jackson KD, Howie LD, Akinbami LJ. Trends in allergic conditions among children: United States, 1997-2011. NCHS data brief, no 121. Hyattsville, MD: National Center for Health Statistics. 2013. Retrieved from http://www.cdc.gov/nchs/products/databriefs/db121.htm.
- National Institute of Allergy and Infectious Diseases, National Institutes of Health. Report of the NIH Expert Panel on Food Allergy Research. 2006.
- United States Census Bureau Quick Facts (2015 estimates).
- Gupta RS, Springston MR, Warrier BS, Rajesh K, Pongracic J, Holl JL. The prevalence, severity, and distribution of childhood food allergy in the United States. Pediatrics 2011; 128(1):e9-17.
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