Our Vision & Mission
Dale & Cecil was founded in 2015. It is widely accepted that the prevalence of food allergy & intolerance has been increasing in recent decades. The Centers for Disease Control Prevention report that between 1997 and 2011, food allergy prevalence among children has increased by 50%. (4)
According to statistics from the United States, approximately 15 million people, including 5.9 million children under the age of 18 suffer from food allergies. That’s 1 in 13 children, or roughly 2 in every classroom, at the same time about 30 percent of children with food allergies are allergic to more than one food. (1,2,3)
The name “Dale & Cecil” was inspired by the founder of Dale & Cecil’s very own two children – Daniel & Cecil. Unfortunately, Cecil was discovered to be severely allergic to few of the major allergens including dairy, soy, & nuts. Seeing a cute and smart girl like Cecil suffers from food allergies has inspired her father to use his expertise to formulate a natural yet highly nutritious beverage as a replacement for milk.
MIWAKO® , an original formula by the founder of Dale & Cecil that is natural, yummy, and has no added lactose, dairy, soy, and gluten. With raw materials imported from several countries such as France and Belgium, MIWAKO® was starting to gain popularity throughout Malaysia.
Today, MIWAKO® can be seen throughout Malaysia including numerous Organic Health Stores, Pharmacies, Baby Shops, and Hypermarkets.
Our mission with Dale & Cecil has not and will not change, as it has been deeply ingrained in our culture.
Our Vision & MIssion
Mission: "We aim to provide families a healthier and happier way of life at the same time create a closer family bond through Dale & Cecil’s brand and community"
Vision: "To make the world more loving, healthier, warmer, and overall a better place"
- Jackson KD, Howie LD, Akinbami LJ. Trends in allergic conditions among children: United States, 1997-2011. NCHS data brief, no 121. Hyattsville, MD: National Center for Health Statistics. 2013. Retrieved from http://www.cdc.gov/nchs/products/databriefs/db121.htm.
- National Institute of Allergy and Infectious Diseases, National Institutes of Health. Report of the NIH Expert Panel on Food Allergy Research. 2006.
- United States Census Bureau Quick Facts (2015 estimates).
- Gupta RS, Springston MR, Warrier BS, Rajesh K, Pongracic J, Holl JL. The prevalence, severity, and distribution of childhood food allergy in the United States. Pediatrics 2011; 128(1):e9-17.
Get to know our products
Get to know our range of products which are allergy friendly & support your child’s emotion and cognitive development.